WeConnect – Astha Sethi

WeConnect

Workspace Collaboration Platform

WeConnect is a workspace collaboration platform for employees to access day-to-day information and engage productively in task discussions. It has all the essential tools under one roof - for project management, employee engagement, and team collaboration.

Role: UX Lead
Duration: 3 years 4 months (Full-time)
Team: EvolutionCo

CONTEXT

I joined EvolutionCo as a UX Designer in 2017, right after my undergrad in Visual Communication Design. After designing for multiple clients and diverse domains in this design studio for over three years, I got the opportunity to lead UX for the in-house product 'WeConnect' from scratch. It started in 2019 and launched within a year with a new, responsive workspace collaboration platform. After that, COVID-19 hit, leading to immediate iteration cycles due to the rapidly changing landscape.

My contributions range from discovery to delivery including market research, user research, wireframing, prototyping, and usability testing. The product was adopted by 25+ tech giants worldwide within the first month of release, including the studio's significant clients.

PROBLEM

Workspaces lack integration, resulting in fragmented communication channels, reduced employee engagement, and overwhelming use of diverse tools, hindering organizational productivity and cohesion.

OPPORTUNITY

Workspaces marked by the issues of low employee engagement, overwhelming tool overload open the door for innovation, growth, and positive impact on how organizations collaborate and operate in today's changing landscape.

KEY QUESTION

How might we unify workspaces to streamline communication, enhance employee engagement, and simplify organizational tool overload?

RESEARCH INSIGHTS

Employee engagement has been a priority for organizations, with engagement rates being a key metric for measuring workplace satisfaction.

• Many organizations struggled with tool overload, as employees often used multiple applications for different tasks
• Remote work has been on the rise, with a significant increase in remote workers globally.
• The need for effective collaboration tools has become even more critical due to the remote work trend.
• The adoption of communication tools like Slack, Microsoft Teams, and Zoom has surged, highlighting the demand for seamless communication.
• Project management software like Asana, Trello, and Jira continues to be essential for organizations to manage tasks and projects efficiently.

IDEATION

AHA! MOMENT

The custom space empowers employees to craft their workspace by simply dragging and dropping widgets, seamlessly blending work tools with a personal flair for a uniquely tailored and delightful experience.

DESIGN

Corporate Communications

Building An Efficient Workplace

With traditional mediums like email chains failing, WeConnect uses a selective and more enhanced way of only delivering prime-time material to the employees. Thus, enhancing company-employee relationships.

Information Technology (IT)

Cohesive Support and Services

Where traditional intranet fails, WeConnect takes over with accessible API’s which aids the IT team as well as the company. In turn providing them with a collaborative digital ecosystem.

Human Resource (HR)

Simplifying Employee Management

From a smooth and flawless onboarding process to ensuring an engaging employee experience, HR teams can now be at the crux of every activity to better maintain employee productivity and happiness.

RESULTS

Gamified Culture and
Integrated Ecosystem

47%

69%

43%

Increased employee satisfaction

Employee Retainment

Increased Efficiency in Reports

LEARNINGS

Usability is Non-Negotiable
Usability testing unveiled user journeys, emphasizing the need for seamless experiences beyond just design.

.

Feedback is a Lifeline
Feedback loops transformed into vital dialogues with users, inspiring continuous improvement.