Hello.

I’m Astha, a mission-driven UX designer based in New York City. With my strategic thinking, prototyping, and storytelling expertise, I help drive products to unlock their full potential. 

In my design process, I combine radical and practical approaches to problem-solving. Radical thinking allows me to challenge conventional norms, explore bold ideas, and envision innovative system design, while a practical mindset helps me adapt to wicked design problems and deliver tangible impact.

As a strong advocate for co-creation, I enjoy using community engagement as a powerful tool for user research. By actively involving users in the design process, I ensure that the solutions I create are not only strategic and sustainable but also genuinely reflective of the needs and aspirations of the communities they serve.

Interested in working together?

Let's Connect